Corbett administration urging districts to be creative, flexible
HARRISBURG — As costs grow and tax increases become less palatable, Pennsylvania school districts could be targeting young consumers with ads in school buses to make money.
“It’s just another creative way that we’ve been trying to do things,” said Michael Braun, business manager for Upper Moreland School District in Montgomery County. “Advertising is all over the place, so why not take advantage of that to keep programs that take kids to the next level?”
The cash generated does not amount to a windfall, but every little bit can help at a time when state and local funding is decreasing. Upper Moreland School District, for example, expects to generate about $25,000 annually from ads in its fleet of 50 school buses and vans.
State law prohibits districts from selling ad space on the exterior of school buses, as seen on mass transit buses and commuter trains.
Click here a to read the full article by Eric Boehm published in the Pennsylvania Independent (May 16, 2012).